Prof. Dr. Elif Akagün began her undergraduate studies at the Faculty of Business Administration at Bilkent University and graduated in 1996 with honors in the Business-Economics double major program. She completed her master's degree in international marketing at Rutgers University in the USA, and her Ph.D. in production and marketing at Gazi University. She started her academic career in the Department of Business Administration at Çankaya University in 1999, where she served for a total of 23 years. Since October 2022, she has been serving as the Head of the Marketing Department at OSTİM Technical University. Additionally, she co-authored the book "Essentials of Modern Marketing: Turkey Edition" with Prof. Dr. Philip Kotler, who is considered the father of modern marketing. Prof. Dr. Ergin has published 8 articles in Turkish and 24 in English in international peer-reviewed journals, 7 of which are SSCI-indexed. She has presented papers at more than thirty international conferences and has received various awards at these events.
